Welcome to the Jonathan Peters, Ph.D Blog

Are you at the bar?
(04/13/2014)
We hang out with people like us, but our customers are not like us. More
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Introducing the 16 Motivators
(03/18/2014)
Are there universal motivators? Is what motivates you motivating others? And what happens when motivators don’t line up? These are the questions Stephen Reiss, PhD asked. The result is a researched-based understanding of how people make choices and how to motivate them. And it all comes down to 16 Motivators or basic needs. Once you understand the 16 Motivators, you'll be able to work with people and predict their behavior. More
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The 16 Motivators: An Overview
(03/05/2014)
There are 16 basic needs that drive all of us. What makes us different from each other is the priority we place on each motivator. When we understand our motivators, we can anticipate our blindspots. When we perceive what motivates others, we are able to speak their language and properly and successfully motivate them. More
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